Working as a product designer and strategist for over 15 years, Kate developed a passion for complexity during her tenure at Blackline, a fintech standout. As the inaugural on-site designer, she played a pivotal role in guiding the company through an investment cycle and its subsequent IPO.
After making significant contributions in entertainment at Netflix and in ed-tech at Discovery Education, Kate ventured into the investment realm with PSG, a private equity firm based in Boston. While serving PSG’s diverse portfolio companies, she encountered a broad spectrum of industries and challenges, all unified by a common thread: complexity. Through her experiences at PSG, Kate developed a keen interest in consulting and continues to pursue projects that align with her distinctive skill set.
At This Waay, our network of partners is ever-expanding to bolster project support. However, our team remains agile and lean, with Kate spearheading most initiatives. We are committed to undertaking only those projects that we can fully dedicate ourselves to and that represent an exceptional match for our capabilities. Should there be a service we cannot provide, there’s a high likelihood we can offer a referral. Therefore, it’s always worthwhile to engage in a needs-finding conversation.
From Silicon Valley, Silicon Beach, the Central Coast, and now the Capital Corridor
Proud to be based in Midtown Sacramento, our product design studio thrives in a location that offers the best of both worlds. As the capital of California, Sacramento is a hub of political and economic activity, providing us with a rich environment for innovation and collaboration. Our proximity to the vibrant tech community of the San Francisco Bay Area ensures easy access to cutting-edge ideas and technologies. At the same time, we’re just a short drive from outdoor adventures and historic national parks like Lake Tahoe, offering endless inspiration from the natural world. Midtown Sacramento truly is the perfect setting for creativity and growth.
We only take on work that is a good fit
We thrive supporting data dense platforms with complex user workflows
We love small and scaling technology teams eager to grow their UX maturity
We are a good match for teams seeking focused, goal based projects providing immediate actionability
We are eager to connect you with the right resource for you specific needs. Even if we are not a good fit, there is a good chance we know someone who is. It’s always worth jumping on a discovery call with This Waay
Are you looking to elevate your product management practice? Our team includes some of the industry’s top product strategists who can assist with roadmap planning, organizational assessment, coaching, workshop facilitation, and more. We are happy to make an intro.
Is it time to modernize your marketing website or brand? A marketing site designer can help by creating a visually appealing and functional website that effectively promotes your message and products. We know some of the best in the business!
Are your existing designers already over leveraged? We can introduce you to some of the best Design Thinking Studios in the business focused on serving large teams with large budgets.
If we are over extended or not a good fit for your specific project, we are happy to make introductions to other product designers in our network.