As your trusted UX compass, ThisWaay helps ambitious startups and rapidly scaling businesses unravel the User Experience (UX) maze.
We translate customer and business needs into clear pathways, crafting practical experiences that drive growth and stoke user adoption.
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We build products that enable people to excel at their jobs. These featured companies operate in spaces such as fintech, medtech, IT, and transportation.
We approach each project with the end result in mind, offering tailored guidance based on the unique needs of our clients. Our focus is on delivering outcomes that align with specific objectives and challenges.
For teams aiming to attract investors or scale intentionally post-investment, our engagements are specifically tailored to provide feasible and actionable solutions that align with your budget.
Premarket-fit companies looking to bring their vision to life and establish a solid UX foundation from the start.
Need to assess the UX maturity of a potential investment or portfolio company? Our expertise can help you gauge the level of effort required to strengthen their product design foundations.
Based on your specific needs, we may utilize a combination of deliverable types below. During our initial discovery conversation, we will identifying areas of opportunity and tailor our approach accordingly.
Competitive Analysis
Stakeholder Interviews
Heuristic Evaluation
User Interviews
Personas
Concept Validation
Usability Testing
User Workflows
Journey Maps
IA & Site Maps
Use Case Development
Screen Types
Wireframes
Hi-Fidelity Mockups
Component Libraries
Visual Design Direction
Dev Handoff Support
More samples and case studies can be found on the work page and ever more are available upon request
Actionable UX Foundations, UX Redesign, Development Execution Support
Dedicated to developing scalable, high-quality solutions, Kate leverages over 15 years of experience as a product designer and strategist, specializing in transforming complex workflows into clear and actionable strategies.
Her journey began at Blackline, a fintech leader, where she was instrumental — from the initial investment through BlackLine’s subsequent IPO — to scaling the company’s UX maturity as its first in-house designer. Kate’s experience spans lead roles at Netflix, User Zoom, and Discovery Education. She founded This Waay in 2021 while partnering with PSG, a Boston-based private equity firm, where she served its growth-stage companies.
At This Waay, we pride ourselves on our growing network of partners that enhance our project support, while maintaining an agile and lean team led by Kate. We commit to projects that align with our expertise, ensuring full dedication. For services beyond our scope, we likely can refer a trusted partner; therefore, it’s always worthwhile to engage in a needs-finding conversation.
We are committed to placing the user at the heart of our projects, offering numerous options throughout the discovery phase to identify user needs comprehensively. This approach guarantees that each solution we develop is fundamentally anchored in a profound understanding of and commitment to meeting user needs.
We are advocates for fostering robust partnerships with development teams, engaging in close collaboration to evaluate the feasibility of our proposed solutions. This ensures that our innovations are not only cutting-edge but also technically feasible, ultimately leading to reduced build times.
Our focus is on delivering solutions that strike a perfect balance between meeting user requirements and achieving top-line business objectives. This harmonious blend of user-centric design and strategic business alignment is the cornerstone of our work, driving both user satisfaction and business success.